How Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing

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Lisa McKnight, Mattel’s chief brand officer and an EVP, has been at the forefront of reviving the iconic Barbie. The famous brand …

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10 comments

@urbanstrencan April 13, 2025 - 12:16 pm

Hot wheels are just the best toy ever made

@c_cma1971 April 13, 2025 - 12:16 pm

🟢 Hello from Bucharest, Romania – a huge underrated city in Europe.

@ParaStevenson April 13, 2025 - 12:16 pm

Soon they'll innovate by going back to tradition, mark my words.

@foozballguy April 13, 2025 - 12:16 pm

Very informative

@user-rh6ru5oz2o April 13, 2025 - 12:16 pm

Survivorship bias

@TheWellGuru April 13, 2025 - 12:16 pm

@rene291 April 13, 2025 - 12:16 pm

This is the worst company i have ever worked for.
They have a warehouse in fort worth texas that doesn’t have AC. Can you imagine lifting stuff the whole day in warehouse with no AC, considering how cruel texas summers are, i think these people are heartless for doing that. I worked there for one day and i quit. I won’t be their customer either.

@X-Warrior.1119 April 13, 2025 - 12:16 pm

I hope someone in the FUTURE… The “Hot-Wheels” get the same ‘Treatment’ just like the (Live-Action) Barbies!!!

@Nswix April 13, 2025 - 12:16 pm

So I post a thoughtful reply, and it gets deleted… but all the bots under me get to stay?

@clam371384 April 13, 2025 - 12:16 pm

In my opinion, it was the Hollywood movie that revived Mattel. They couldn’t have had the success without it.

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